II. General Data Processing Information
1. Data processing through Social Networks
We maintain publicly accessible profiles in social networks. Social networks such as Facebook, Instagram, etc. are usually able to comprehensively analyse your user behaviour if you visit their website or a website with integrated social media content (e.g. Like buttons or advertising banners). Visiting our social media presences will trigger numerous data protection-relevant processing operations. Specifically, EDAG operates a social media site on the following platforms:
If you are logged on to your social media account and visit our social media site, the operator of the social media portal can assign this visit to your user account. Under certain circumstances, your personal data might be collected even though you are not logged on or do not have an account with the particular social media portal. In this case, your data is collected, for example, via cookies stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of the social media portals can create user profiles in which your preferences and interests are stored. In this way, interest-based advertising can be displayed to you both inside and outside of the social media portal. If you have an account with the social network, the interest-based advertisement can be displayed on all devices on which you are or have been logged on.
As a social media site operator, we can only view the information stored in your public profile, and this is only possible if you have such a profile and are logged on to it when you access our social media site. In addition, the operator of the social media portal provides us with anonymous usage statistics, which we use to improve the user experience for people visiting our social media site. We have no access to the usage data collected by the operator of the social media portal in order to create these statistics.
2. Purpose of and legal basis for the processing of personal data
Our social media sites are intended to ensure that our company has as comprehensive a presence as possible on the Internet. We use social media sites to draw attention to our services and products and to get in touch with you, both as a visitor to and user of these pages. The operation of these social media sites, including the processing of users’ personal data, is based on our legitimate interests in a contemporary and supportive means of information and interaction for and with our users and visitors in accordance with Art. 6 para. 1 p. 1 point f of the GDPR and the analogous provisions pursuant to applicable data protection legislation.
If you use our profiles in social networks to contact us (e.g. by creating your own articles, reacting to one of our articles or sending us private messages), the data you provide us with will be processed by us for the sole purpose of contacting you. If you give your consent, the legal basis for data acquisition is Art. 6 para. 1 p. 1 point a of the GDPR, and otherwise Art. 6 para. 1 p. 1 point b of the GDPR in the case of performance of a contract and the analogous provisions pursuant to applicable data protection legislation.
The analysis processes initiated by the social networks may be based on different legal bases, which must be specified by the operators of the social networks (e.g. consent as defined in Art. 6 para. 1 p. 1 point a of the GDPR and the analogous provisions pursuant to applicable data protection legislation). Details and information can be found in the corresponding data protection regulations of the respective providers (see below).
3. Shared Responsibility and Exercising Rights
Please note that despite the fact that we share responsibility with the social media portal operators, we do not have full influence on the data processing procedures of the social media portals. The possibilities open to us depend largely on the corporate policy of the respective provider. Further details and information can be found in the corresponding data protection regulations of the respective providers (see below).
4. Data erasure and storage period
Any data collected directly by us via the social media site will be deleted from our systems as soon as the purpose for storing it no longer applies, or you request us to delete it or revoke your consent to store it. Any cookies stored remain on your end device until you delete them. Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
We have no influence on the storage period of any of your data which is stored by the operators of the social networks for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their data privacy statement, see below).